ASC Pumping Equipment, Inc. has been a trusted name in the pumping equipment industry for over four decades. Founded in 1984, our journey began with the purchase of the Wisconsin Sales Territory from Aurora Pump Company. Since then, we have grown to become a leading provider of pumping equipment, controls, valves, and systems in the Commercial Fire, Aquatics, Municipal, HVAC, and Industrial markets.
With a strong focus on customer service and satisfaction, we take pride in our extensive knowledge of pump sales and service, as well as our manufacturing and fabrication capabilities. Our team of experts is dedicated to providing tailored solutions to meet our customers' unique needs and applications.
Our History
Our company's story began in 1984 when we acquired the Wisconsin Sales Territory from Aurora Pump Company. At the time, our office was small and located in Milwaukee, Wisconsin. Over the years, we have experienced significant growth, and today we have three locations across the United States. Our facilities in West Bend, Wisconsin; Appleton, Wisconsin; and Olathe, Kansas serve customers across various markets and industries.
Our Capabilities
At ASC Pumping Equipment, we are equipped to handle a wide range of pumping equipment and service needs. Our team has extensive knowledge of pumping equipment, controls, valves, and systems, and we are committed to providing expert advice and solutions to our customers.
Whether you require pump selection, installation, maintenance, or repair services, we are here to help. Our team uses the latest technologies and tools to ensure that your pumping equipment is operating efficiently and effectively.
Our Services
Our comprehensive range of services includes:
- Pump Selection Software: Our Encompass 3.0 software is designed to help you select the right pump for your application. With a comprehensive list of Aurora Pump models, you can easily select the best pump for your needs.
- Fire Protection Systems: Our fire protection systems are designed to provide reliable and efficient fire suppression systems. Our split-case fire pumps are specifically designed for high-pressure applications and provide a positive suction pressure to the pump at any performance point.
- Municipal and Industrial Solutions: Our team is committed to providing innovative and effective solutions for municipal and industrial applications. From pump selection and installation to maintenance and repair, we are here to help.
Get in Touch
Connect with us today to learn more about our products and services. Contact us through one of our three locations:
- ASC Pumping Equipment, Inc. - Milwaukee, WI
- ASC Pumping Equipment, Inc. - Kansas City, MO
- ASC Pumping Equipment, Inc. - Appleton, WI

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